
This month’s special offer is 25% off the following online classes that deal with training skills:
ACCESS
24/7 for 2 years
FORMAT
Self-study
A) Your dog is being stubbornĀ
B) Your dog forgot the “sit” cue and needs more practice
C) Jumping pays betterāit works 60% of the time while sitting only works 40% of the time (Bruce: correct answer-remove when color added)
D) Your dog is too excited to remember their training
That you can use activities your dog already loves as reinforcement for training? The Premack Principle means “first you do this, then you get to do that”ālike using the opportunity to greet a friend as the reward for walking calmly on leash.
That switching from continuous to variable reinforcement actually makes behaviors stronger and more persistent? Once your dog knows a behavior well, rewarding unpredictably creates more reliable performance than rewarding every single time.
That classical conditioning is happening constantly whether you plan it or not? Your keys predict car rides, your vest predicts work, and your breathing changes predict medical episodesāyour dog is forming these associations automatically.
That the effectiveness of any reinforcer depends on your dog’s current state? Food Ā works best when your dog is hungry, play works best when they’re energetic, and calm reinforcers like massage work best when your dog is already in a calm state.
You understand your dog as a whole being nowātheir emotions, their biology, their social nature. You know that a stressed dog canāt learn, that one bad experience can create lasting fear, and that your own emotional state affects your dogās ability to focus.
But understanding your dogās internal world is only half the equation. Now itās time to learn the mechanics: How does learning actually happen? What makes a behavior stick? Why does timing matter so much? And how do you build complex service dog tasks from the ground up?
Shaping using tiny steps is a key principle in teaching a dog. Follow Jessie’s actual progress during the first steps learning to turn on a light switch. In under 4 minutes (approx. 45 clicks), she has the main idea.
Youāve just finished explaining the Yerkes-Dodson Law to a new handler. They nod enthusiastically, saying they understand completely. Then next session, they show up having practiced for an hour in a packed PetSmart with their anxious 4-month-old puppy because they wanted to āget her used to distractions early.ā
Understanding principles intellectually and applying them in real-time are two very different skills. As trainers, our job isnāt just to teach handlers what the principles areāitās to help them recognize these principles in action and respond appropriately in the moment.
The Challenge
Handlers want the final behavior immediately. They get frustrated when the dog doesnāt perform perfectly and donāt understand how to break behaviors into trainable pieces. They also struggle with the concept of thinking in āsnapshotsā of behavior.
Your Coaching Approach
Teach the āsnapshotā concept and backward planning: Think of shaping like a series of photos of a behavior from start to finish. Each photo is a step toward the final behavior. You reward after each snapshot in the right direction.
Handlers think ātrained is trainedā and donāt understand why their dog āforgetsā behaviors in new contexts. They donāt realize that cues need to generalize across all the contexts where theyāll be used.

Use marker training (clicker, verbal “yes” or other sound) to capture the exact moment of correct behavior. This allows you to mark precise parts of behaviors even if the delivery of reinforcement takes a few extra seconds. It’s amazing how many behaviors a dog can do in just a few seconds! This way, it’s clear to your dog which behavior you are looking for.
Think of shaping like a series of snapshots from start to finish. Reward each small step in the right direction, only moving to the next “snapshot” when your dog succeeds 80% of the time at the current one. If the behavior is a small one, then 5 “snapshots’ might all that is needed. A medium behavior might need 10 steps and a complicated one might need 20! Break challenging spots of the behavior into as many smaller steps as your dog needs. This increases speed of success and reduces frustration for your both.
Change only ONE variable at a time when building new behaviors or changing old ones. Don’t increase duration AND distance AND distractions all at onceāyour dog will struggle. Adjust one thing, master it, then teach the next alone, before doing them together. Do this for each criterion of the behavior too.
When a behavior isn’t what you want in a situation, do a “reinforcement audit.” Track what’s actually functioning as the reinforcer Ā in your dog’s daily lifeāoften the unwanted behaviors are still paying better than the behaviors you’re trying to train. What is really is the reinforcer for your dog? Social interaction from another dog or person? Sniffing something exciting? The chance to chase something fun? That’s why the behavior isn’t changing despite your best training effort.
FREE QA Chat
Date: Sat. March. 14 at 1:00PM Pacific
Topic: How to Transfer Cues to Others (Family Members, Helpers etc)
So your dog has learned the behaviors with you! But he canāt do them for other people close to you! Find out how to transfer learned cues to make it easy for your dog and the new person. Bring your questions, share your experiences. Meet the community!
The QA Chat will be recorded and added to the library so if you cannot attend, it will be available. At just CA$11 per month (~US$8.10), it’s a great way to support us. Sign up for a day, get access for the month. Cancel anytime!